To be a successful online publisher, you must know how to earn revenue
. Although actually it may sound very easy, it is not that simple. There are many different factors which help to increase the earnings per click. Here we will discuss a few ways to improve the earnings per click:
- Look for the highest paying advertisers or brands – If you want to get the highest return on investment for each of your clicks, you need to know which brands are providing the highest payouts for these links. You also need to make sure your content is of high quality to appeal and engage the mutual audience you and the brand are linking to share. EPCs are not same and most brands offer different payouts for clicks to the same products. The Growing competition in the link market place plays an important role in increasing the EPCs. Merchants are willing to pay to make sure they are at the end of your influential links. Many platforms where links are exchanged help automate the process of you getting paid for your links are helping competition and making sure that publishers in their networks receive the highest payouts available. Larger retailers tend to pay more for in-quality-content links. If you want to ensure you’re linking to the highest paying merchants, consider using link optimization tools.
- Stay current – stay ahead of the occasions and learn from them. For example, during February, link to great flower and gift sites in your love related posts. In October and the months that lead up to Halloween, write interesting posts which link to the party stores and online costume shops. If you can rank well for specific search queries that are good during holidays, you can increase your reach to the audience, have more traffic, and get greater conversions, along with good EPCs.
- Quality content is king – Different types sites will get different EPCs. From an advertiser’s point of view a higher quality and engaged readership sites sends more valuable and higher converting traffic than others. Brands form ties with these sort of sites, giving them special rates and good exposure for their readership, which helps to make the blog stand out. Don’t be afraid to show your personality in your blog and write great content pieces about the products and services you want to share with your loyal readers.
- Don’t forget desktop – Mobile marketing has become an essential thing today, and it has become clear that we all need to prepare for a mobile-future. Although mobile is now generating nearly half of web traffic daily, yet mobile EPCs are still 50 percent less than desktop driven clicks. This is due to the clumsy mobile shopping experience, as most brands are still improving the mobile experience. It is being predicted that ecommerce will become more and more mobile based in the coming future, but for now we should not forget to optimize our desktop based traffic as it helps to earn more than half of the daily traffic daily. It also offers more EPC’s.