There is a time and a place for just about everything. This holds true in the real world as it does the digital world. For someone who markets products online and takes part in affiliate marketing, one element they always need to consider is saving money upfront something that can benefit them in the long run. Now, there are all sorts of different products and services someone can consider to implement into their overall affiliate marketing practice, one of which is PLR articles. This is something that should not always be utilized in every instance. In fact, there are only a handful of reasons why someone should look at utilizing this kind of a service online. However, there is a time and a place for PLR articles. It all just comes down to someone understanding when to use it, and when. First Off, What Are PLR Articles?
PLR, short for Private Label Rights, is an article that is pre-preduced. In other words, when someone goes up to try and purchase the article, it has been sitting around for some time. It is kind of the stock photo of the article world. There is no limit to who can buy it or the number of times someone can buy it. A single article might appear over the Internet hundreds of times. Now, this can have some adverse effects for certain websites, but for the most part, it is cheap content used to popular an open website or landing page. The Negative Elements of PLR Articles
Before looking at when and where to use the PLR articles, it is necessary to understand the negative attributes of buying PLR articles. Yes, these articles are especially cheap. Often times the actress only cost a few cents to maybe a dollar. It really depends on the subject and the overall quality. The quality of PLR articles is never going to be out of this world, but there are some that obviously have been written by people where English is their second, third or fourth language. Other articles are a bit more coherent and do make more sense, are easier to read and, while simple, it is obvious the content has been written by someone who actually reads, writes and understands English.
Outside of this, a major problem with using some PLR articles is the potential negative side of search engine optimization. If an article already appears on search engines a few hundred times already, it is not going to do all that well placed another time on another website. Search engines really won’t take more than an initial pass on the website, see it has content that appears all over the Internet, and then just leave it alone. Now, if a website is full of hundreds of these PLR articles, there is a chance the website might be banned from search engines, or just married by so many other websites with fresher, newer and original content, having the PLR articles based website will prove ineffective. When Should Someone Consider Using the PLR Articles?
Beyond it all and through the fog of a few negative PLR article elements, it is possible to extract positive out of the cheaply produced content. There actually are some times when the material can, and maybe should, be used.
First, there is the practice of link building. Generating links for a landing page or specific website can be difficult. These links are to be placed on blogs and other landing pages, designed to highlight a certain subject or idea. The links then send a visitor back to the original affiliate account. When first building links, it takes all sorts of time to generate material. With the PLR articles, it gives a quick and effective way to bookmark these different locations with at least some kind of content. Having a blank landing page or blog isn’t going to do anything but sit there.
Without any populated information located on the blog, search engines have no way to rank the page, which means backlinks will not work. Maybe the author wants to eventually populate everything with unique, quality content. That is perfectly fine and a really great idea. Unique content always rates better on search engines than something mass produced. However, it also takes time to do this. This is valuable time the affiliate marketing page will simply sit dormant as the person types up the dozens of different articles he or she needs. Instead of letting the pages sit empty, using PLR articles can help. By doing so, there is something on the pages, which in turn will help bring in traffic. These placeholders work well until the original content can be placed onto the pages.
In a similar manor, when someone is first starting off a blog, it is just a blank website. Nothing on it, outside maybe a blurb about the writer and a few pictures. This is not a great way to be sourced on search engines and it will prove bringing in traffic simply is impossible. Usually, blogs do not start bringing in any kind of traffic until there are multiple blog postings on the site. With the help of PLR articles, it is possible to at least start with off on the second or third step, instead of the ground floor. These placemat articles will help boost some traffic to the site, so while the author is producing blog posts to be uploaded to the blog eventually, these particular articles will prove helpful in holding down the fort. Never the Other Way Around
Here is the thing about the PLR articles. It works well when there is no actual repeat interest in the website. Maybe someone doesn’t have a standard viewing or readership from outside individuals. When this is the case, the PLR articles work like a charm. It generates traffic and it sits, holding down the blog until the real material arrives. However, an individual should never do this the other way around.
So what exactly does this mean? Ultimately, if the writer already has a blog and already has populated it with dozen of blog posts (if not more). The blog will have a general readership where people follow the RSS feed of the site and receive the updated posts whenever someone is published. This makes it desirable for the person to check out the latest post from the writer. If the writer is going to be on vacation or just needs a break, they might look into the PLR articles and wonder if it can prove a desirable boost while they are gone. Well, the answer is no, and it likely will prove far more detrimental.
For starters, the website probably ranks at least decently well on search engines thanks to the blogs posted on the site. These blog posts are fresh, provide unique information and each is written either in the writer’s or a guest blogger’s own voice. This is what makes the blog desirable from readers. A reader wants to see the specific writer and read what they have to say. Once a fake article is passed off, a reader will automatically identify the difference. While one article might not be all that damaging, if two or three appear, the website will being to see a drop in subscribers to the RSS feed while fewer people will come around to visit the site.
The drop of traffic will not just stop there. As fewer continual readers will visit the website (continual readers are what help make blogs money as these are the people who come back every single time there is a new post), it will also see a drop in SEO. Search engine such as Google know the blog is regularly updated and so it scrolls the website for new information. Should it start to identify mass produced content that has appeared on other websites (maybe even hundreds of other websites) it will start to drop the search engine ranking of the blog. This, in turn, will also reduce the amount of traffic of the established blog, making it difficult to recover.
So, while there is a time and a place for everything, the time and place for PLR articles is not with established blogs. Who Should Use PLR Articles?
When it comes down to it, the only people who should really use PLR articles are those who are just starting off. In order to get a leg up on the entry competition and to start populating backlink landing pages and blogs, opting into a handful of these different pages can prove profitable and extremely helpful. Now, there comes a point where after a handful of these different blog posts it is necessary to start producing original content.
If someone sees they are making money off of their blog without creating unique information, they might want to continue on with the PLR articles. This will work, for a time, but eventually it will come back to bite the owner of the blog as visitor traffic will collapse and search engines will likely drop the blog from listing all together (which makes it all but impossible for anyone to actually find the website).
Long story short, the PLR articles are useful to someone who is beginning their work as a blogger or affiliate marketer and needs some help, before being able to take over the workload on their own. Is it a Scam?
The PLR articles are not a scam. These are real articles produced by real people. While some of the articles might ready like a computer (and a not very intelligent computer by that matter) produced the material, it is legally allowed to buy this content and to use it whenever. It just might come back to bite the user of the articles if they do not know when to use or or when to stop. Is it Possible to make Money with PLR Articles?
Yes, it is potentially possible to make money in an indirect manor off of PLR articles. However, it is important to not go overboard when first using these articles. By populating a new blog, someone may be able to make money off of the advertisements placed on the blog post. After maybe a dozen or two different PLR articles though, the writer needs to start using his or her own articles, otherwise the money will dry up. Summary
There is going to be a time for just about any kind of product or service to be used online. One such service is the PLR article. These articles are helpful when first starting off in the world of blogging or when first creating backlinks. A user of these PLR articles just needs to understand when it is time to quit and being creating their own content.