The Ins and Outs of PLR Content
Understanding What PLR Content Is
PLR, or Prive Label Rights, is a product, typically an article, written by another author. This material is available for use by anyone, as long as they pay the fee to use it. This is like a stock image saved to a stock photograph website. When someone sees an image they like they can purchase the rights to use the photograph. Now, it is possible to straight up purchase the photograph to be used whenever the person wants, in which case nobody else has the rights to use it. Usually though, they simply pay the usage fee. This is the same with PLR content written content. The writer is paid a fee so the individual can use the content however they desire.
Once the content is purchased, it is possible to do whatever someone wants to it. The buyer has the ability to go in and edit it as much or as little as they want. They can even toss their name to the title so it comes across as if they wrote the content instead of the actual author. The fact of the matter is the author does not create the content to become famous or to even attract attention. They simply do it so they can mass sell the product and bring in the most amount possible.
The Pros of PLR Content
Now, for the pros of this generalized content. For starters, it is cheap. Extremely cheap. It is not possible to dig into the pros of this kind of article without mentioning exactly how inexpensive it is. Someone is able to pay for the product often for pennies on the dollar. An article of a few hundred words likely costs less than a dollar, although every article is going to have a different price. So, for those individuals who are looking to save money and obtain written content, this is the way to go.
After this, PLR content is a time saver. It is possible to save all sorts of money when using this kind of a product. All someone needs to do is purchase a handful of articles at once and, instead of slaving over a computer keyboard for days (or weeks) at a time, they instantly have content that is ready to be used and capable of populating a website instantly.
The Cons of PLR Content
With every pro there is a con. While PLR content is inexpensive, it is also, naturally, cheaply produced. This means someone types out the content as quickly as they can without thinking twice about it. The material usually has typos, grammar issues and some of the least expensive articles may not even read as English. Many individuals in third world countries write this kind of content as a way to make money. They do have the opportunity to continually make money off of the articles if it is popular enough for different users to continually use the service. For the most part, it just isn’t financially valuable enough for too many writers to actually want to produce this sort of content.
After the fact that the quality of content really is lacking, there is the other problem of the article being likely used throughout the Internet. An article that is cheap and reads at least decently well probably appears in dozens, if not hundreds of different locations around the Internet. This in itself can have other problems that may impact the website owner in other ways than immediately apparent.
So how can a PLR content article potentially hurt the website owner? For starters, it is not going to rank well on search engines. As the content appears in other locations online, it runs into a few issues. First, it needs to compete with other websites out there with the same information. As these websites have used the content longer, the sites typically have a jump on search engine rankings, making it extremely difficult to climb up the SEO ladder (although not impossible). The second issue is that if the content is produced by an inferior written and it does not come across as fluent English, there is a chance search engines may actually knock the ranking down with a penalty.
When to Use the PLR Content?
So there are some pros and cons associated with the PLR content. With all of that in mind, when should someone actually use the material? For starters, if someone is just starting off and they don’t have the time or money, this can work actually exceptionally well.
When starting off in the blogging world, a blog is not going to receive any sort of traffic. It can take dozens of blog posts before search engines really take notice. This can prove frustrating for the writer when they have been at it for months (if not longer) and have posted hundreds of different publications all without more than a handful of people reading the material. With the help of PLR content, it is possible to instantly increase the possible early exposure. This lays a ground level of content to build the SEO of a blog off of.
Another entry usage of the content is with creating backlinks. So what sort of backlink service is this? When marketing an affiliate product, producing backlinks to a landing page or the affiliate account itself, it is important to have something popular these landing pages. With the help of PLR content, it is possible to inexpensively place something on the pages. A page without anything on it will just not do anything and Google will not rank it at all (or at the very least, very well as there is nothing to rate on the page). So, to stand as a placeholder before newer content is produced, the PLR content can work well.
When to Not Use PLR Content?
While there is a time to use the content, there is also a time to not use the content. When exactly is this time? Well, if someone is more experienced and has a tenure, they should avoid using this kind of material at all cost.
If a blog has regular viewers who visit the blog whenever a new post appears on the RSS feed, chances the website also receives some decent Internet traffic from search engines as well. Once a writer starts using the PLR content, it will alienate the readers as they can tell when something is written by the original writer or when something is more or less spun. This means there will be individuals who cancel their RSS subscription to the page. This will also result in a drop in SEO for search engines, which means search engine traffic will cut down as well. Ultimately, it all comes down to if someone has an experienced and visited website or not. If they do, they need to avoid the PLR content.
Editing the Content?
Now, as someone does own the content, or at least they are able to do with it what they want, there are a few ways to make it more acceptable to search engines. That is to edit the material. Going in and changing key phrases and documentation, it can help a bit. Now, search engines are extremely capable in identifying when some articles went through a basic spin to alter keywords. Due to this, it is usually necessary to go in and change just about all of it. Doing so can take a considerable amount of time, which does render the time saving elements of PLR content moot. However, as for avoiding potential SEO ranking issues, this might be the best opportunity for someone who wants to use the content.
Is it a Scam?
PLR content is a basic feature that can be used by anyone. It is not a scam as it is actually written words available for usage. Now, the content may prove helpful to a website owner or it may prove detrimental, based on how it is used. Despite this though, it is authentic so it is not a scam in any sense of the word.
Who Should Use PLR Content?
Anyone who is just starting off with affiliate marketing or a blog, using this kind of content can prove helpful in getting off to the right foot. Anyone who already has experience with producing online material or who already has an established blog should avoid this kind of content.
There are both pros and cons associated with using the PLR content. For someone who is just starting off in the world of affiliate marketing and making money online, taking advantage of the cost cutting opportunities of PLR content can prove beneficial. On the other side of the coin though, those who are more experienced with a respected blog should avoid the service. Ultimately, it comes down to who wants to use it, but the articles do have some beneficial elements that just about anyone should at least look at. If someone can use the content, it will save them money and it has the potential to pay off using it in the end.