Build Search Engine Optimization with Links Management
The Basics of SEO
When search engines first really took over during the late 90s and early 2000s, search engine algorithm were rather basic. Outside of the specific keywords, search engines did little else to rate the websites in terms of quality. Website designers and admins quickly discovered they could josh the system and push their websites up to the top simply by typing a given keyword over and over again. Often times, someone visiting a website in the late 90s and early 2000s would see a given keyword copied and pasted at the bottom of a website several dozen times (if not more). Now, search algorithms have become much more complex. In fact, search engines such as Google, Bing, Yahoo! and others do not share the exact makeups of identifying the very best website. However, there are several elements that are known to go into the ranking process.
First of all, one of the most important elements of a website (if not THE most important aspect of a website) is content. The content needs to be high end and provide an excellent level of quality to visitors. If it is different to read the information, it had faulty coding and it just looks poorly designed, or at the very least rushed, it is going to significantly drop the ranking of the website.
Due to this, it is always important to take time with the creation of every page, even a landing page for an affiliate marketing campaign. Google has become very good at identifying quality inside of a page. When quality is not present and the creator of the website is just producing the page for clicks and views, Google will drop the rating, resulting in a loss of both clicks and view.
The next aspect of a website are the keywords present in the website. Keywords are what someone using a search engine type to bring up specific information. Now, different keywords can bring in different search results. It is generally ideal to use long tail keywords. This is where it is not just one or two words, but more or less a phrase. The fewer the keywords used, the more competition there is for the search results. If someone sells antique toy cars on their website, they can’t just use the keyword “car.” The website will never fair well. Instead, using the long tail keywords of “antique toy cars” makes it easier for someone to track this information down and it limits the potential competition.
In relation to keywords, since the days of individuals typing a single keyword dozens of times on a single page, Google and other search engines now penalize a website for “keyword stuffing.” The keyword needs to flow properly within the context of the website. If it doesn’t flow correctly and it appears as though it has been stuffed in (usually anything more than two percent of the text being the keyword is deemed as potential stuffing) the website SEO will drop.
There are a host of other elements involved with the overall ranking of a website. Ranging from the design of the website, the images and media placed on the site, several individualized elements, and one aspect that many people actually forget is involved: backlinks. Backlinks is a very important element to building strong SEO and boosting traffic to a particular website.
The Importance of Backlinks
So what exactly is a backlink anyway? This is a link placed on another website, such as a different blog or other service that directly sends individuals to a website. These links placed on other websites are extremely desirable as it has a two fold benefit. The fist benefit is to send traffic to the website from an outside source. By doing this, an affiliate marketing page (or any other website receiving these backlinks) will receive traffic it normally would.
Secondly, the website is going to receive a boost in SEO. This is because search engines like Google look at the different backlinks as showcasing the importance of the website and highlighting how helpful the website is. Of course, just like any other search engine optimization element, it is important to use backlinks carefully, otherwise the search engine might see it as faulty material and penalize the ranking.
Now, there are some backlinks that are deemed desirable and there are other backlinks that really do not help the website at all. The links that do not really help all that much are social media links. While linking to a social media page is always beneficial and makes it easier to connect between Facebook, Twitter, Instagram and other services, it does not go into actually boosting SEO. It would simply be far to easy to highlight a link in messages and posts and send the messages around or post every few hours. Due to this, social media linking does not go into boosting SEO.
What is seen as valuable are the links placed on blogs. Blog links are deemed to be extremely valuable, especially a blog that has a large number of posts and links back to a particular page. For an individual who wants to boost their affiliate marketing standings, it is a good reason as to why they need to get into blogging right now as it can push a product, boost SEO and bring more attention to a particular service.
Shared linking is not desirable either. This means two different websites simply share links that go back and forth to one another. This kind of linking is not seen as desirable as Google can see websites are just sharing links and not doing so to highlight quality content. Google may either choose to ignore it, or if it becomes out of hand, Google may penalize both websites. This is why having a link placed onto a blog leading back to the affiliate marketing page or other website simply to highlight the quality services is desirable.
Utilizing Links Management
Creating different links for an affiliate marketing campaign or different purpose all together is important, but what also is important is maintaining these different links and staying on top of the information. When placing dozens of links (if not more) for a particular website, it can be difficult to remember where all of the links are. With the help of Links Management, this no longer is an issue. The Links Management service makes it possible to monitor different links and even see how the links are performing.
While links do help with SEO, the links are also designed to send traffic to the affiliate page as well. Due to this, monitoring how links perform and the kind of traffic every link generates is essential. Now, it can be difficult to do this simply by looking at incoming and outgoing traffic from one page to the next. Instead, the Links Management service is able to provide this kind of assistance.
With Links Management, which runs comprehensive filtering services in order to provide key analytical information, it is possible to see exactly what is going on with the different links and the kind of content that is happing with the links. Some of the desirable benefits offering by Links Management is not just the amount of traffic generated into and out of the link to a particular website. It is also able to show how many impressions it had (how many times individuals viewed the particular link) plus not much revenue the link generated. All of this makes the Links Management extremely beneficial for anyone who is running affiliate marketing campaigns and wants to boost the kind of services rendered.
Who Should Use Links Management?
There are all sorts of different services out there for individuals who want to build affiliate marketing plans. In order to increase the potential for any affiliate marketing service plan and to boost revenue, it is necessary to do everything possible and extend outwards to different possible interested parties in the service. So, in reality, anyone who wants to market a product or boost their SEO with backlinks, it is important to be able to monitor how these different links are performing and if a link is generating traffic. With Links Management, all of this is possible. So, ultimately, anyone who wants to make money online through the power of affiliate service and marketing, this is a great tool to take advantage of.
Is it a Scam?
This is a service designed to simply show how well individuals links are performing and to even stay on top of where the links are located. When generating dozens of links (if not more) it can be difficult to know where all of these links are at. So, having this kind of service is a plus. All of this makes it a valuable investment and by no means is it a scam. Now, it is not going to generate income on its own. It is not a money maker service or program. It is just a tool designed to help monitor performance and to potentially increase income by highlight what is working and what isn’t.
Improving search engine rankings is very important. This is even true in the world of affiliate marketing. After all, not only is someone who is promoting a product need to improve rankings just to see a boost in traffic, but they need to increase ranking to perform better than other affiliates out there. This tool makes it possible to do this and it is a valuable opportunity to strive above the other individuals out there who want to make money on affiliate marketing. Often times the person who goes the extra mile marketing makes the extra buck.