How to Make Money Blogging Using These Strategies
Making money online doesn’t have to be hard because all you need is a passion, and clear objective. If you research the top bloggers in the world, you’ll notice how many of them didn’t care about money, but started because of their passion. Over the years, we have learned about some other awesome ways to make money online by simply selling products or advertising space. It’s amazing what a certain level of motivation and persistent can do for you in the world of blogging. I often get asked this question – how can I start blogging, and how to make money doing it? So,
Today we’ll be exploring the top 4-5 ways to make money online, and what you can do to improve your chances going forward. Let’s get started, and your feedback will be greatly appreciated.
If you’ve read my other content, then you know the importance of research, and why I recommend everyone take time to understand their audience. By knowing your audience, you’ll be able to create products or even content which will keep them engaged increasing the likelihood of the sharing or even becoming loyal followers. Even over the years, Google has changed what they look for when ranking content. For example, they focus a lot of high quality evergreen content (with no expiry date). This allows them to cate to the people who are searching, and provide them with the results they need.
Here are a few things you should be doing while researching –
- Your audience
- The type of content in your niche
- Your competition
- Some products
- Some services (if any)
The Blog Design
In the end, no one will read your blog or even become loyal if you have a very poor web design. You want to make sure when people arrive on your website, they can read the content and pull out the value at the same time. If your content is very easy to read, then you’ll be able to resonate your points with your readers. I’ve noticed when you write content, publish it on a website which is structured well, you’ll have higher engagement on your content. Over the years, I’ve had the pleasure of working within many niches, and have noticed a few important things about design.
First, it’s important to also make sure the sidebar is in the right place, and from my experience on the right has been known to convert. Secondly, make sure there is sufficient space between words because this will help readers skim through content better. Third, you want to make sure the font and font-color is easy on the eyes because NO one will read through content that is hard on the eyes. They rather skim over to another website, and focus on other content that provide them with the material they need.
For you to make enormous money online, you should know what is your main source of income. For example, if you head over to any other blog, you’ll notice that their main source of income is either selling affiliate products or they have a certain service in place. The blogs that have failed in the past don’t have a clear indication of what they are trying to get in front of their audience. They don’t know if their audience will be interest in accustom service product they are offering. In the end, this has caused them to lose sight into their audience, and how to make money online. However, the good news is there is a very easy fix to all this, and it’s to understand your audience. As mentioned, when you know who they are, and what they need, you’ll have an easier time building a product or service around them.
Ask yourself these question –
- What type of products do your visitors want?
- What type of services do they want?
- What is my competition selling or providing?
- What can I do to improve other products or services?
Marketing Plan and Campaign
Once you have conducted your research, understand your blog design, and know what products you want to market, you can then focus on coming up with a marketing plan I believe that it doesn’t matter how many people are selling the same products or services as you because success will come to those who can get theirs in front of the right audience. Therefore, you must focus on either organic or paid marketing. Later, you can focus on both, but for now let’s get you started off in the right direction. Coming up with an online marketing campaign doesn’t have to be hard because you should know the following –
- What you want to market
- If you have a budget
- The platforms
- The keywords
I’ll quickly go through both marketing methods –
First, with paid marketing you’ll have to have a monthly budget to use on your campaigns. The top platforms to use are Bing and AdWords because both provide relevant traffic. Focus on the products you are trying to promote, and then set a daily or monthly budget. You need to know what keywords you want to focus on, and they should be based on your product or service. You can visit some of your competitor’s ads to see how they have set-up their ad copy because this will give you some ideas going forward. Secondly,
Organic campaigns are free, but take more time to implement because manual link building is required. Google has also changed the way they view link building so it’s important you follow their methods. You can find them by doing a quick search in Google. Much of this will be based around anchor text like long-tail, LSI, branded and URL based because that’s the kind of diversity Google is looking for when people are building an organic campaign. Next, you’ll want to spread out your link building so it looks natural, and make sure it is all done manually. Black-hat techniques like those used in software programs will get your site flagged, and removed from the SERP’s. These methods use spammy links which are NOT only irrelevant, but stuff keywords into each one of them.
Again, the method you choose will depend on your budget and how much time your willing to spend to drive traffic to your website. Below I have posted a quick video on organic SEO which goes through some of the fundamentals of the strategy.