What is Attraction Marketing Today
Throughout the course of civilization, there have been many different forms of marketing. Not all forms of marketing have attempted to drive business together (although this is a big part of it). Some kinds of marketing have attempted to bring people together (or push them apart) showcase a particular location or highlight a specific idea.
Along with the different kinds of ideologies marketed, these different forms of marketing have evolved over the years. While people often ask about different kinds of marketing, one of the most common questions revolves around what is attraction marketing? This is something that has, in theory, been around for a while, but really understanding it makes it easier to pinpoint what it is and how it works.
Attraction Marketing in Many Forms
When it comes to the question of what is attraction marketing, there are many forms both current and previously utilized. Understanding it is important as it makes it easier for anyone to understand how modern attraction marketing works as well. Sure, the two words are kind of easily identified and most everyone knows what attraction means and what marketing means. But what do the two words put together equate to? Well, it just depends on the situation.
An outside example of attraction marketing looking in is the Hare Krishna Society. Now, this group of people more or less brings the ideas of all religions together. The group isn’t as prominent as several years ago, and many people probably do not know about the group any longer (they do still exist though), but essentially the group stripped down to only essential clothing, generally a free flowing, two piece robe, closely resembling that of a buddhist monk, with a shaved head so they wouldn’t have to worry about dealing with their hair but instead spend the time focusing on other elements of life.
Members of the Hare Krishna Society become more prominent during the 70s and 80s as individuals who would wear their robes to airports and, instead of ask for money, provide a flower or a gift to those those who walked passed. Of course, upon accepting the small gift, they would then ask for a donation. Kind of like an “we’ve got you!” approach. It often worked though, as people would feel inclined to donate after accepting a flower. By giving before receiving (although closely tying this together), it made it possible to raise a substantial amount of money for the organization.
The Idea of Attraction Marketing
Attraction marketing is right along the same lines of the Hare Krishna Society. They had/have something in that thought process of giving before asking to receive. That is true with this form of marketing. Often times, in order to receive something desirable, it is necessary to first give something. That old thought of “you scratch my back, I’ll scratch yours” is essentially reversed. If one party doesn’t know someone and they ask them for something, with a promise to give it to them, the asked party doesn’t know if they’ll actually respond. It isn’t that they don’t trust the other party, but at the same time it kind of is. They don’t know that party. They don’t know what they’re about, and they don’t know if the party will hold up their end of the bargain. So, instead, it is necessary to first give, or “scratch their back.”
Attraction marketing all comes down to giving in order to receive. If someone receives something, anything really, they will be more inclined to give a bit of information in return. In attraction marketing, this information may not be anything like money, but instead data that can assist the company with their marketing practice. Often times, over the long term, this marketing information is more valuable than money, and more valuable than the original gift.
Think back to the Hare Krishna Society example. If most people walking out of the airport (or any other location, for that matter) were asked to donate $10 for a flower, the vast majority would say no. After all, 10 bucks for a flower? Not a great deal, and what is someone suppose to do with it after they purchase it, anyway? However, flip the tables. Hare Krishna would hand out the flower or other small gift first. The recipient would feel appreciated for having a flower given to them, because honestly everyone feels a bit special when receiving a flower, no matter who it is from. Then, when asked for a possible donation, the recipient would be much more inclined to offer something in return. Whether from guilt or just the desire to pay it forward, this form of charity raising has proven extremely worth wild and beneficial.
What is Attraction Marketing in Modern Day Business?
So, what is attraction marketing in the present form of business and how is it useful? Well, it really just comes down to what someone is able to give up and what they are looking for in return. As it is related to marketing, it is all about how it is able to assist the business while also providing a valuable opportunity for the product or information.
One of the most valuables pieces of information for any kind of marketing campaign is an authentic email address. Email marketing is quick, inexpensive and typically provides a rather desirable return on investment. With the solid ROI, it is possible to make a good amount of money off of this information. However, the problem with this is it can prove difficult to actually know if an email account is active or not. When buying email lists from services, while the companies state the email accounts are real and not made up, there is a good potential many are bot addresses or have been abandoned for years. Due to this, if someone is purchasing a few thousand email addresses from a service, there is a strong chance many of these addresses are simply no longer functional.
So how in the world is someone able to obtain authentic email addresses for use in the emil marketing campaigns later on down the road? Well, a website is able to ask for an email for an opt-in, such as for offering the person who opts-in some valuable information later on down the road, or the promise to offer a newsletter. This isn’t always going to work. Instead, the individual may need instant gratification to actually make it worth their wild.
Many storefronts offer a special email signup discount. If someone provides their email account they receive a code for 20 percent off their first purchase. Now this is excellent information that many people on the website can use. They may not actually buy something today, but with that extra 20 percent (or whatever the percentage is) in their pocket, they have the opportunity to save money and all they have to do is provide their email address. This is attraction marketing. The person received a great discount for providing their email. Giving in order to receive.
More than Emails
When it comes to what is attraction marketing, there are other forms of it. Recently, Samsung teamed up with Jay-Z for the release of a music album. As an exclusive to Samsung, anyone interested in the new Jay-Z product (which Samsung advertised), anyone holding a mobile Samsung phone could receive it for free. All they would need to do is provide some basic mobile phone information. This included their email address, phone book and some other material. In all actuality, this is information that many people were up in arms about when finding the federal government monitored, but when Samsung and Jay-Z gave away free music for the exact same thing, people flocked to take advantage of the service.
This illustrates the power of what people are willing to do if they receive something in return (perhaps if the federal government offered a little something in return most people would be fine with the monitoring). Either way, based on what is offered, someone might provide more than their email account.
Who is Attraction Marketing For?
What it comes to what is attraction marketing and who is it for, just about anyone who wants to market a product, affiliate service or ultimately anything else for that matter should consider this practice. Offering free information, a website discount, free e-book or really anything else just for an email account can prove beneficial later on through email marketing. Essentially this is marketing for marketing information. It is an extra step, but it provides excellent information and can lead to more sales. That is why attraction marketing really is for everyone.
While the general question of what is attraction marketing is rather straight forward, there are more important questions that what is attraction marketing. Instead, a business or individual should look at themselves and ask “how is attraction marketing able to help me?” It is rather easy to set up and it doesn’t take long to obtain the information. Beyond what is attraction marketing, these businesses and individuals need to take advantage of the service and use it to source valuable marketing information. This, in the long run, can prove much more valuable as it provides the ability to market through email, text message and other available formats.